A new health drink based out of fresh juices Assignment

A new health drink based out of fresh juices - Assignment Example However, Fruit-shots allows consumers to get a healthy bottle of juice in the most convenient manner. The new trend towards healthy is responsible for the rapid growth of the beverage industry but other factors also influence consumer demand. Consumer purchasing power is among the factors that influence consumer demand in the beverages market. The recent global financial crisis eroded consumer purchasing power and a significant number of consumers reduced spending on consumer products. Fruit-shots offer consumers the opportunity to consume healthy meals at the most affordable prices. Research statistics reveal a growing demand for fresh juice from low income as well as middle income households. Another factor that influences the demand and supply of fresh juice is seasonal changes. There is a high demand for fresh juice during summer because of the warm weather conditions. The emergence of fruit and vegetable diseases has a negative impact on consumer attitudes towards the consumption of Fruit-shots. Finally, the low shelf life of fresh juice influences the quantity of Fruit-shots t hat consumers will be willing to purchase from retail outlets. The operational purposes and overall goals of this marketing project are three-fold. First of all, this marketing project aims at assessing Fruit-shots’ current situations. Secondly, the marketing project identifies the company’s current market share and brand performance. Finally, the project summarizes the company’s decisions. The genesis of the marketing project involves an analysis of the company’s market size and brand profitability. The analysis yields information on the company’s market reach and performance of individual brands. Fruit-shots will prepare a line graph chart, which reveals that the company has recorded consistent growth in the last six quarters. The company has recorded gradual and consistent increase in market size since its inception in the